Emerging in the early 2010s with the viral breakthrough “Video Games,” Lana Del Rey built a cinematic
pop universe steeped in vintage Americana, melancholia, and slow-burning glamour. Her major-label debut Born to Die became a global success, while later albums like Ultraviolence, Norman F**ing Rockwell!*, and Did You Know That There’s a Tunnel Under Ocean Blvd deepened her reputation as one of her generation’s most distinctive songwriters. Blending orchestral
pop, hip-hop influenced beats, and introspective lyricism, she turned themes of fame, fragility, and longing into a signature aesthetic that’s as influential as it is unmistakable.